We are real people
We work to solve real problems and we know we will make mistakes, but we are committed to learning and improving to better our community.
Mission
Objectives
Mindset
Our Senior Leadership Team
Meghan: Operations Manager
Meghan is the operations manager for Ground Up, taking care of our facilities and front desk. She got into climbing as a teenager at her local climbing gym. Shortly thereafter, she transitioned to climbing outdoors and fell in love with Squamish granodiorite. When she is not working or climbing, she is off in the woods riding her mountain bike.
Jud: Head Coach
Jud(ith) was born in Austria and moved to Canada in 2015. Since the gym opened in Dec 2015, Jud has been working in several departments involving Front Desk, Rec Program, Youth Team and Routesetting. Since 2017, she has been the Head Coach for the competitive youth team and Performance Coach for a variety of climbers that are looking to improve their climbing on a physical-technical-tactical-mental level. With 25+ years of climbing and climbing-specific training experience, as well as competing in her earlier years for the Austrian national team, Jud has a wealth of knowledge that she loves passing on as a coach. She holds a master’s degree for performing arts (music & dance education) which has had a major impact on her coaching style, being methodical and analytical in her approach to help clients to meet their climbing goals.
Alison: Director and Head Route Setter
Alison grew up in Kamloops making her a rare breed, BC born and raised. Alison started climbing at the age of 6 with influence from her father, a mountain guide, and took the sport to an international stage representing Canada at a variety of World Cups in lead, speed, and bouldering. She has worked in a variety of roles in the climbing community, from belayer to assistant manager to routesetter to programs director to gym owner. Alison made the move out to Squamish in May 2021 and has been working at Ground Up since July 2021 and became a part of the new ownership team in April 2023. Alison is also the Head Route Setter at Ground Up!
When Alison isn’t at Ground Up, you will probably find her romping the trails on her mountain bike, in the boulders, or binging the Bachelorette. Fun fact: Alison held a Canadian speed climbing record until May 2019 of 10.83 seconds!
Laura: Bookings Manager
Laura grew up in Calgary and has loved being outdoors from a very young age. After completing a degree in ecotourism and outdoor leadership, she moved out west to pursue a career in the outdoor industry. Climbing was never on her radar until moving to Squamish in the spring of 2022, as skiing and hiking took priority when she lived near the Rockies. Climbing gave Laura a sense of community and quickly became one of her favorite ways to challenge herself while spending time outdoors. After realizing the impact that climbing and its community had on her, she wanted to pay it forward by providing diverse experiential programs that will support and include every climber at every stage of their journey.
Laura H: Community Liaison
Originally from Leeds UK, Laura found her passion for climbing as a teenager. What started as a hobby, soon became a career: from working as a team member to eventually managing a busy London climbing wall. She moved to Squamish in 2024, drawn in by the world-class bouldering and easy access to the outdoors – a big contrast from London!
Having previously worked in new facilities, she was excited to join the already-thriving Squamish climbing community at Ground Up. Motivated by accessibility and inclusivity, she aims to facilitate ways for climbers to connect and welcome those new to the sport. If you see her at the gym or out bouldering at the Apron, be sure to say hi!
Join Our Team
Ground Up strives to be an equal opportunity employer, committed to recruiting an inclusive workforce that reflects the community we serve. We encourage applicants from diverse backgrounds, including Indigenous applicants, all genders, nationalities and persons with disabilities.
Check our current postings.
Head Coach
Ground Up Climbing is a community-focused climbing gym based in Squamish, BC. We are committed to offering high-quality experiences for climbers of all ages and abilities, and to fostering a welcoming, inclusive, and growth-oriented community.
As our Head Coach, you would be responsible for fostering a safe, motivating, and progressive training environment that supports athletes’ physical, technical, mental, and social development in accordance with long-term athlete development principles. Additionally, the Head Coach provides mentorship and leadership to other coaches, promoting a strong and collaborative team culture. By exemplifying the values of Ground Up Climbing, this role advances both athlete growth and the sustained success of the team.
The Head Coach is responsible for coaching youth athletes ages 9–18 across recreational and competitive pathways, preparing them for local to national-level competition through well-structured, progressive, and inclusive training environments. Beyond athlete development are areas such as hiring, training, and supporting other coaches, maintaining consistent program standards including budget and goals, and communicating clearly with parents to ensure alignment and trust.
This is a long-term leadership role for someone dedicated to growing with Ground Up and shaping the future of its Youth Team for years to come. As a representative of the organization, the Head Coach upholds Ground Up’s values by building community, modeling professionalism, and fostering a positive, inspiring climbing culture that supports long-term athlete and program success through ongoing commitment to development, mentorship, and excellence.
Wage:
- Based on experience, the starting hourly wage will be $27-30. This position is 25-30 hours a week without the consideration of competition coaching (in season – August to May)
- Limited summer time hours (June to August).
- After 6 months of probation and formal performance review, compensation may be reevaluated.
Benefits include:
- 5 paid sick days
- Extended health benefits through the Squamish Chamber of Commerce
- 25% off Retail and cafe discounts
- 25% off programs for the Employee and their children
- Free Membership to the facility as well as a free membership for a significant other
Major Accountabilities
- Lead Athlete Development: Deliver progressive, age-appropriate training that supports long-term athlete growth across recreational and competitive pathways.
- Coach Competitive Teams: Provide technical and tactical coaching to youth athletes (ages 9–18) in training and competitions.
- Design Training Programs: Plan and implement seasonal and session-based programs balancing physical, technical, and mental development.
- Mentor and Lead Coaches: Hire, train, and guide coaching staff to ensure consistent, high-quality instruction and teamwork.
- Foster Positive Team Culture: Build an inclusive, motivating environment that promotes confidence, resilience, and community.
- Prepare for Competitions: Support athletes in competition readiness, focusing on skill execution, strategy, and mental preparation.
- Communicate with Parents: Maintain clear, professional communication to align expectations and provide athlete progress updates.
- Monitor Performance: Track athlete development and adjust programming to optimize progress and minimize injury risk.
- Ensure Safety and Risk Management: Uphold best practices in climbing safety and maintain a secure training environment.
- Represent Ground Up Climbing: Model the organization’s values and contribute to a strong and respected climbing community.
- Budgeting and Planning: Understand departmental budget and overall organizational considerations when planning and implementing annual budget and goals.
Skills and Experience
- Youth Coaching Expertise: Proven experience coaching youth climbers with a strong grasp of age-appropriate, LTAD-based training.
- Program & Training Design: Skilled in creating science-based training plans that support physical, technical, and mental development.
- Route Setting Ability: Experience setting or modifying problems for youth athletes to target specific skills and progression.
- Leadership & Mentorship: Demonstrated ability to lead, mentor, and develop coaching staff in a collaborative team environment.
- Competition Knowledge: Familiarity with SCBC/CEC competition formats, rules, and athlete development pathways.
- Safety & Risk Management: Strong understanding of youth supervision, climbing safety standards, and risk mitigation practices.
- Communication & Relationship Skills: Effective communicator who builds trust and positive relationships with athletes, parents, and colleagues.
- Organization & Administration: Strong planning, budgeting, and documentation skills to manage efficient, transparent programs.
- Technical Climbing Proficiency: Advanced climbing ability (e.g., 5.13 routes, V10 boulders or above) and understanding of training methodologies for performance improvement.
- Education & Certifications: NCCP, CEC, or ACMG coaching credentials (or willingness to obtain), with additional sport science or related education an asset.
Please apply by emailing Alison at alison@climbgroundup.com with a resume and cover letter.
Position will start May 2026
Can’t see the role for you?
Submit your interest with the form below and we’ll be in touch if anything comes up!
Our Partners
these incredible companies. These companies share our passion for the outdoors, our excitement for rock climbing and our love of Squamish
Proud member and partner of
Proud to Support
We are also proud to support Canadian athletes in collaboration with Canadian Sport Institute.
Interested in partnering with us? Please get in touch!
Frequently Asked Questions
Here’s a short list of frequently asked questions related to rock climbing at Ground Up Climbing Centre.
If your questions are not answered by this list, please reach out to us.
604. 567. 8850 bookings@climbgroundup.comDo I need to sign a waiver?
Yes, Everyone who would like to enter the main space of the facility must sign a waiver and acknowledge the risks and the rules. Luckily, there are a few ways to do this. You can fill it out online before you get here, print off the legal-sized waiver, and bring it to us on your first visit or on one of our tablets in-house.
All individuals under 19 years of age must have a parent or guardian sign their waivers.
Youth Policies
Youth 6 and under:
1 adult : 1 child supervision ratio is required. The supervisor may not climb and must remain within arm’s reach of the child. Youth in this age range are still developing awareness and the ability to understand potential risks. Kids under 4 climb for free!
Youth 7-11:
1 adult : 2 children maximum supervision ratio. The supervisor may not climb and must be closely supervising their child(ren).
What is belaying?
Belaying is a term taken from sailing and in other words means to “hold fast”. However, in rock climbing parlance, it means to manage a rope for a climber using a dynamic friction device. Within our facility, we allow the use of tube belay devices and Gri Gris. In addition, we require the current manufacturer standard for the use of those belay devices. If this is new to you and something you are interested in learning, see our lessons page to learn more. If you are looking to lead climb, you must complete a toprope check and then a lead check.
How old do I have to be to belay on my own?
In order to belay without adult supervision, individuals must be a minimum age of 14 years old. For lead belaying and lead climbing the minimum age is 16 years old. All belayers must pass a belay check.
I already know how to belay. How can my friend learn?
If they are looking to learn to top rope, our Ground School course is a great option! If they are looking to break into lead climbing, our Learn-to-Lead course is for them.
Any teaching in the facility must be done by Ground Up ACMG-certified instructors (ie. your climbing buddy can’t teach you here)
What does a belay check cost?
Belay checks are included with gym pass or membership.
Do I need to bring my rope?
Nope! We provide all of the ropes on site and regularly inspect them.
Do I need to bring my belay device?
You are welcome to use your own certified belay device. Otherwise, we rent GRIGRI’s for $3 and loan out ATC’s in exchange for some collateral (such as a piece of ID)




